Able Co Is a Brand-New Clothing Company

Multiple Choice

Able Co. is a brand-new clothing company. They've decided they want to make clothes. Specifically, they want to make clothes for out-door recreation. Which steps of the segmentation process have they completed?

A) 1) Define the broad market
B) 1) Define the broad market, 2) Narrow the market
C) 1) Define the broad market, 2) Narrow the market, 3) Select general variable category(ies) for segmentation
D) 1) Define the broad market, 2) Narrow the market, 3) Select general variable category(ies) for segmentation, 4) Choose specific segmentation variables within a selected category