Able Co Is a Brand-New Clothing Company

Multiple Choice

Able Co. is a brand-new clothing company. They've decided they want to make clothes and divide the market between individuals who make more than $80,000 a year and those who make less. Which steps of the segmentation process have they completed?

A) 1) Define the broad market
B) 1) Define the broad market, 2) Narrow the market
C) 1) Define the broad market, 2) Narrow the market, 3) Select general variable category(ies) for segmentation
D) 1) Define the broad market, 2) Narrow the market, 3) Select general variable category(ies) for segmentation, 4) Choose specific segmentation variables within a selected category