There Are Five Criteria for Effective Marketing Segmentation: 1) Identifiable

Multiple Choice

There are five criteria for effective marketing segmentation: 1) identifiable, 2) measurable, 3) substantial, 4) accessible, and 5) responsive. Which of the following segmentation variables best meets the "identifiable" criterion?

A) Customers who live somewhere with an average temperature of at least 60 degrees.
B) Customers who typically vote republican.
C) Customers who are socially responsible.
D) Customers who are pessimistic.