Multiple Choice
Angela and Steve were expanding their business selling scooters that were ideal for an urban environment. This was their first attempt at segmentation, and they tried to look at the market in several ways. Which of the following is NOT one of the usual methods of geographic segmentation?
A) Density
B) Region
C) Size
D) State
Correct Answer:
Verified
Correct Answer:
Verified
Q6: Once the segments have been identified using
Q7: Vineyard Vines segmented the market by dividing
Q8: What is the first step in developing
Q9: Microsoft has decided to that behavioral segmentation
Q10: Which of the following scenarios represents a
Q12: Stephanie has been segmenting the market to
Q13: Adidas is currently trying to decide if
Q14: If a marketer has examined the competitive
Q15: Generally speaking, how many steps are there
Q16: How many steps are typically involved in