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    Applied Marketing
  4. Exam
    Exam 6: Segmentation, Targeting, and Positioning
  5. Question
    What Is the First Step in Developing a Target Market
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What Is the First Step in Developing a Target Market

Question 8

Question 8

Multiple Choice

What is the first step in developing a target market?


A) Selecting a variable within the base.
B) Narrowing the market.
C) Rank the segments in order of attractiveness.
D) Decide which segments to target.

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