Stephanie Has Been Segmenting the Market to Help Her Grow

Multiple Choice

Stephanie has been segmenting the market to help her grow her catering business. She is now at final stage in the segmentation process, and she will develop profiles for the customer groups. Why is this important?

A) Profiles will indicate why the group is unique, so a marketing mix can address that group specifically.
B) Profiles are the key to developing a customer relationship management system that will help in future data collection and monitoring.
C) Profiles help marketers develop communications and promotion plans to reach that specific customer group.
D) Profiles will help limit the number of groups being considered as each profile will tell a clear story.