Mario Had Two Kitchen Appliance Stores in a Mid-Sized Town

Multiple Choice

Mario had two kitchen appliance stores in a mid-sized town, and he used geographic segmentation, particularly focusing on the location of the stores. The results were disappointing. Why do you think this geographic segmentation didn't work?

A) The stores were likely too close to each other to enable geographic segmentation.
B) The business was too small to be able to use segmentation effectively.
C) Geographic segmentation does not account for the key variables in decision making.
D) There are so many factors such as competition and weather that it would be impossible to analyze the failure definitively.