Multiple Choice
Stuart is the owner of a small furniture refinishing and rebuilding firm. He has been skeptical but agreed to hear your proposal for behavioral segmentation. When you described a segment, he asked, "How am I supposed to know who these people are?" Intuitively he has addressed which of the criteria for marketing segmentation?
A) Responsive
B) Accessible
C) Measurable
D) Differentiable
Correct Answer:
Verified
Correct Answer:
Verified
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