Some Segments Are So Attractive That Many Competitors Are Also

Multiple Choice

Some segments are so attractive that many competitors are also pursuing those customers. A firm is considering whether to include this segment in its targets and should

A) invest resources heavily before trying to capture this segment.
B) select the segment as it's an obvious target.
C) revise its segmentation approach to come up with similar segments.
D) ignore this segment to avoid competitive pressures.