Marie Had Been Tasked with a New Research Project

Multiple Choice

Marie had been tasked with a new research project. The CMO had told her to find out why revenue targets weren't being met, and most importantly, keep it simple. Why was Marie troubled about using that as the definition of the problem?

A) She saw missing revenue targets as a symptom not the problem to research.
B) How she defined simple and how the CMO defined simple might not be the same.
C) She knew the CMO could be trying to find excuses for the failure instead of looking for a fact-based solution.
D) She felt a problem this broad could not be addressed by marketing research.