Which of the Following in NOT a Good Reason to Retain

Multiple Choice

Which of the following in NOT a good reason to retain outside agencies to collect data?

A) Outside agencies have expertise not usually found in many corporate marketing departments.
B) Outside agencies can provide objective and often more credible research.
C) Outside agencies can usually provide expertise in more than one technique or approach.
D) Outside agencies use considerable experience to help define the problem and plan the research project.