Robert Had Just Received Approval to Develop Research He Could

Multiple Choice

Robert had just received approval to develop research he could use to support the new campaign. His first task was to

A) ensure his budget was large enough to do a good job.
B) consider the efficient and effective ways to collect the data.
C) define the problem in clear and specific terms.
D) plan the most effective way to present the findings to facilitate management's decision making.