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    Exam 5: Research in Marketing
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    Which Term Best Fits a Systematic Approach to Collecting Information
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Which Term Best Fits a Systematic Approach to Collecting Information

Question 31

Question 31

Multiple Choice

Which term best fits a systematic approach to collecting information to help managers make decisions?


A) Decision support system
B) Casual goals
C) Focus group
D) Field study

Correct Answer:

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