As Brett Started Planning to Relaunch His Firm's Major Product

Multiple Choice

As Brett started planning to relaunch his firm's major product, he knew:

A) potential customers would trust an assertive and authentic information from the firm.
B) customers see third party sources as being the most reliable.
C) customers would depend most on opinions and attitudes of friends and family.
D) customers would not need much information as the product was being relaunched, not introduced.