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Even Though Ryan Had Worked Diligently to Try and Meet

Question 33

Multiple Choice

Even though Ryan had worked diligently to try and meet people at the new firm in his territory, he could not get past the receptionist who kept putting him off. He was extremely disappointed when he found out the firm had decided on a purchase without even considering Ryan's firm or its products. Ryan was having difficulty with which person in the buying center?


A) Gatekeeper
B) Controller
C) Decider
D) Influencer

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