Multiple Choice
Marketers study motivations-what drives people to act in a certain way, especially when examining purchasing behaviors. To organize these motivations, marketers use a theoretical model known as the:
A) Kotler's Motivation Framework.
B) Kegan's Ranking of Needs.
C) Padgett's Schedule of Wants and Needs.
D) Maslow's Hierarchy of Needs.
Correct Answer:
Verified
Correct Answer:
Verified
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