Daniel Was New to the B2B Marketing Area, and He

Multiple Choice

Daniel was new to the B2B marketing area, and he was frustrated by the amount of time it took to go through the buying process. Which of the following in NOT one of those factors that lengthen the time it takes to go through the buying process?

A) Risk tends to be greater.
B) Sales tend to be larger in both quantity and dollars.
C) B2B sales tend to be more complex.
D) B2B sales tend to rely more on negotiation.