Essay
How do "super-growth customers" present both pitfall and promise to a customer-strategy enterprise? Describe four strategies a company could profitably apply to dealing with these tough customers.
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Q7: The value a customer could create for
Q8: The pharmaceutical industry discovered high referral value
Q9: From the customer's perspective, potential value depends
Q10: The customer-strategy enterprise will focus on growing
Q11: A customer's contributions to an enterprise could
Q12: The net present value of the expected
Q14: Consider the five customer value categories discussed
Q15: A customer's value to the enterprise is
Q16: From the enterprise's perspective, unrealized potential value
Q17: Once we identify customers, a customer-strategy enterprise