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    Managing Customer Experience
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    Exam 6: Differentiating Customers by Their Needs
  5. Question
    "Benefits" Differ from "Needs" in That
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"Benefits" Differ from "Needs" in That

Question 4

Question 4

Multiple Choice

"Benefits" differ from "needs" in that:


A) Benefits are based on the product.
B) Benefits are based on the customer.
C) Needs are based on attributes.
D) Benefits do not practically differ from needs.

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