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  2. Topic
    Business
  3. Study Set
    Managing Customer Experience
  4. Exam
    Exam 10: The Payoff of IDIC: Using Mass Customization to Build Learning Relationships
  5. Question
    The Two Kinds of Customization That Provide the Greatest Competitive
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The Two Kinds of Customization That Provide the Greatest Competitive

Question 3

Question 3

Multiple Choice

The two kinds of customization that provide the greatest competitive advantage are:


A) adaptive and cosmetic
B) collaborative and transparent
C) adaptive and collaborative
D) cosmetic and transparent

Correct Answer:

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