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  3. Study Set
    Managing Customer Experience
  4. Exam
    Exam 11: Optimizing Around the Customer: Measuring the Success of Customer-Based Initiatives and the Customer-Centric Organization
  5. Question
    Illustrating the Importance of the Customer as Financial Asset, Amazon's
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Illustrating the Importance of the Customer as Financial Asset, Amazon's

Question 15

Question 15

Multiple Choice

Illustrating the importance of the customer as financial asset, Amazon's Jeff Bezos has said that he prioritizes spending on all of the following except:


A) advertising
B) free shipping
C) lower prices
D) service enhancement

Correct Answer:

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