All of the Following Are Key Questions for a Company

Multiple Choice

All of the following are key questions for a company transitioning to a customer-strategy enterprise except:

A) Who will be responsible for keeping and growing each customer?
B) Who will be responsible for building short-term and long-term customer value?
C) What authority will the chief executive have to change how the enterprise treats customers individually?
D) By what criteria will success be measured, reported, and used for compensation?