Multiple Choice
The purpose of "customer journey mapping" is to
A) document a customer's existing journey from awareness through use
B) determine the geographic route taken by a customer to and from a store
C) visualize the touchpoints and interaction points with a customer
D) determine the route followed online by a customer through various websites
E) a and c
F) a and d
Correct Answer:
Verified
Correct Answer:
Verified
Q3: All of the following are key questions
Q4: Customer relationship managers will be directly responsible
Q5: More and more in the past 20
Q6: All of the following are ways a
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Q12: Which of the following statements is true
Q13: At the same organization, assume the company