Multiple Choice
All of the following are ways a customer-strategy enterprise might meet the goal of maximizing the customer base except:
A) retaining profitable customers and growing them
B) acquiring as many new customers as possible
C) eliminating unprofitable customers
D) customizing products, prices, services, and/or communications for each customer
Correct Answer:

Verified
Correct Answer:
Verified
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Q2: A customer-strategy organization's first investment should be
Q3: All of the following are key questions
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Q8: The purpose of "customer journey mapping" is
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