Which of the Following Statements Is True About Using Satisfaction

Multiple Choice

Which of the following statements is true about using satisfaction as a proxy for measuring loyalty?

A) Loyal customers are likely to be satisfied, and satisfied customers are likely to be loyal.
B) Loyal customers are likely to be satisfied, but not all satisfied customers will be loyal.
C) Not all loyal customers are satisfied, but satisfied customers are likely to be loyal.
D) Not all loyal customers will be satisfied, and not all satisfied customers will be loyal.