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    Exam 13: Setting and Achieving Targets in the Customer Domain
  5. Question
    It Is Entirely Possible That a Customer Who Is Profitable
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It Is Entirely Possible That a Customer Who Is Profitable

Question 37

Question 37

True/False

It is entirely possible that a customer who is profitable at the gross margin level may prove to be unprofitable when all costs associated with making and supporting sales are considered.

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