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    Exam 13: Setting and Achieving Targets in the Customer Domain
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    Innovative Firms That Have Created a Significant Competitive Advantage Over
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Innovative Firms That Have Created a Significant Competitive Advantage Over

Question 41

Question 41

True/False

Innovative firms that have created a significant competitive advantage over their rivals find that spending an additional dollar on value-adding activities generates far more than an additional dollar of revenue.

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