Multiple Choice
When renting an automobile, members of Hertz Gold Club can proceed directly to a car of their choice, thereby avoiding spending time waiting on line and carrying out the transaction at a service counter. The Hertz Gold Club customer who knowingly pays a price premium for this service would view it as a:
A) Non-value-added cost.
B) Value attribute.
C) Business-value-added cost.
D) Customer value proposition.
Correct Answer:
Verified
Correct Answer:
Verified
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