Multiple Choice
Analyses of customer profitability typically reveal that:
A) As few as 20% of customers yield 80% of a firm's total profits.
B) Most customers yield equal shares of a firm's total profits.
C) There is rarely an economic case to be made for abandoning a customer.
D) The largest customers as measured by revenue are the most profitable.
Correct Answer:
Verified
Correct Answer:
Verified
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