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  2. Topic
    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    A Company Seeking to Create Demand for Its Specific Brand
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A Company Seeking to Create Demand for Its Specific Brand

Question 61

Question 61

True/False

A company seeking to create demand for its specific brand would want to activate generic need recognition.

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