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  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    Why Is It Important to Understand Whether the Consumer Recalls
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Why Is It Important to Understand Whether the Consumer Recalls

Question 60

Question 60

Essay

Why is it important to understand whether the consumer recalls a brand from a consideration set or merely recognizes it?

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Because it changes the emphasis of what ...

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