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A Recent Survey of Consumer Search and Brand Choice Yielded

Question 57

Multiple Choice

A recent survey of consumer search and brand choice yielded the following results:
 Percentage Choosing  Amount of Search Brand A Competitors’ Brands Minimal 40%60% Moderate 30%70% Extensive20%80%\begin{array}{c} \text{ Percentage Choosing } \\\begin{array}{ccc} \text{ Amount of Search}& \text{ Brand A}&\text{ Competitors' Brands} \\\text{ Minimal }& 40 \% & 60 \%\\\text{ Moderate }& 30 \% &70 \% \\\text{ Extensive} &20 \% &80 \% \end{array}\end{array}

Based on these results, brand A would:


A) want to encourage consumer search.
B) not want to encourage consumer search.
C) conclude that the amount of search is unrelated to brand choice.
D) Can't tell without more information.

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