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Suppose an Orange Grower Association Sponsored an Advertising Campaign That

Question 45

Multiple Choice

Suppose an orange grower association sponsored an advertising campaign that emphasized nutritional advantages of regularly consuming some form of orange juice. This campaign is attempting to elicit ____ need recognition by changing consumers' ____ states.


A) selective; actual
B) selective; desired
C) generic; actual
D) generic; desired
E) None of the above.

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