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    Consumer Behavior
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    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    Under Categorization Processing, the Evaluation of a Choice Alternative Is
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Under Categorization Processing, the Evaluation of a Choice Alternative Is

Question 49

Question 49

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Under categorization processing, the evaluation of a choice alternative is determined primarily by the category to which the alternative is assigned.

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