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  3. Study Set
    Consumer Behaviour
  4. Exam
    Exam 10: Repeat, Loyal and Relational Buying
  5. Question
    The Marriage Age Analogy of Relational Buying Was Explored by Levitt
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The Marriage Age Analogy of Relational Buying Was Explored by Levitt

Question 25

Question 25

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The marriage age analogy of relational buying was explored by Levitt in the 1980's.

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