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    Business
  3. Study Set
    Consumer Behaviour
  4. Exam
    Exam 10: Repeat, Loyal and Relational Buying
  5. Question
    As Per Dick and Basu (1994) Spurious Loyalty Exists When
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As Per Dick and Basu (1994) Spurious Loyalty Exists When

Question 23

Question 23

True/False

As per Dick and Basu (1994) spurious loyalty exists when consumers have low relative attitude but high repeat patronage.

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