Sherif's Social Judgement Theory (1965) Explains What

Multiple Choice

Sherif's social judgement theory (1965) explains what?

A) Why a consumer might selectively perceive messages about an issue to be more favourable than perhaps they really are, if that message is within their latitude of acceptance
B) Why consumers become susceptible to social influences
C) Why consumers make references to reference groups
D) Why some consumer behaviour cannot be explained via rationalistic approaches