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  2. Topic
    Business
  3. Study Set
    Consumer Behaviour
  4. Exam
    Exam 4: Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement
  5. Question
    A Person's Level of Involvement Depends Upon Personal Relevance and the Inherent
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A Person's Level of Involvement Depends Upon Personal Relevance and the Inherent

Question 15

Question 15

True/False

A person's level of involvement depends upon personal relevance and the inherent interests, needs and values of the individual, which motivate them towards the object of involvement.

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