Multiple Choice
The Grand Casino in Tunica uses hosts to make sure patrons who it has identified as high rollers are provided with the extra amenities so they will continue to patronize the Grand Casino. Initially, 20 hosts were hired to provide services that differentiate the Grand Casino from its competitors. The hiring of new hosts is a part of the ______ stage in the marketing management process.
A) evaluation
B) sales management
C) planning
D) implementation
E) forecasting
Correct Answer:
Verified
Correct Answer:
Verified
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