In a Marketing Cost Analysis, Ledger Expenses

Multiple Choice

In a marketing cost analysis, ledger expenses:

A) cannot be used in their present form.
B) are deducted from gross margins, and the sum of their differences equals the contribution margin.
C) are derived by allocating activity costs to the various ledger accounts.
D) are expense categories taken from the company's regular accounting system.
E) are described by none of the above.