Pernod Ricard, the French Distiller, Could Decide to Divest Itself

Multiple Choice

Pernod Ricard, the French distiller, could decide to divest itself of its Martell brand cognac if a _____ revealed that the distiller could not better the brands sales volume.

A) marketing cost analysis by territories
B) sales volume analysis by customer classes
C) marketing cost analysis by order size
D) sales volume analysis by usage rate
E) sales volume analysis by products