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Pernod Ricard, the French Distiller, Is Planning on Expanding into the Chinese

Question 92

Multiple Choice

Pernod Ricard, the French distiller, is planning on expanding into the Chinese market. Its goal is $25 million in sales by the end of this decade. The act of putting these plans into action is part of the _____ stage in the marketing management process.


A) evaluation
B) sales management
C) planning
D) implementation
E) forecasting

Correct Answer:

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