RenoSys Corporation Sells a Reinforced Thermoplastic Membrane Shell That Is

Multiple Choice

RenoSys Corporation sells a reinforced thermoplastic membrane shell that is used to renovate old swimming pools. RenoSys has organized its sales force around its customers. Even though the college and university market has more potential than the market consisting of individual homeowners, the company provides the same sales support for both. This would be an example of:

A) the iceberg principle.
B) the high cost of marketing.
C) a misdirected marketing effort.
D) a wrongful mission statement.
E) the wheel of selling.