Multiple Choice
The organization of the sales force on the basis of _____ is the most widely used method of specializing selling activities.
A) geographical territories
B) customer type
C) customer sales volume
D) industry
E) product specialization
Correct Answer:
Verified
Correct Answer:
Verified
Q11: Organizations prefer geographic specialization of their sales
Q12: Implementation involves organization of the marketing effort,
Q13: Two tools are available for marketers to
Q14: When an order arrives at a company
Q15: Pernod Ricard, the French distiller, went into
Q17: When selling to The Home Depot, it
Q18: Caterpillar is the world's largest manufacturer of
Q19: Caterpillar is the world's largest manufacturer of
Q20: A furniture manufacturer that has separate sales
Q21: A(n) _ is one way to evaluate