Pernod Ricard, the French Distiller, Went into a Joint Venture

Multiple Choice

Pernod Ricard, the French distiller, went into a joint venture with the Cuban government in 1995 to produce and market Havana Club rum. In 2005, the venture sold 300,000 cases. During the _____ stage of the management process, Pernod members should determine whether the benefits of being in this joint venture outweighs the problems associated with being in an alliance with a communist country whose products are boycotted in several nations

A) staffing
B) planning
C) evaluation
D) execution
E) mobilization