Galaxy Signage Makes (1) Lighted Signs That Are Seen Quite

Multiple Choice

Galaxy Signage makes (1) lighted signs that are seen quite often at the sides of highways indicating construction sites, (2) the huge lighted scoreboard signs found in basketball arenas, and (3) the lighted advertising signs that are visible at night in most large metropolitan areas. While each product it manufactures is a sign, they are quite different from each other as are the customers who buy the signs The company should use both _____ specializations for its sales force.

A) geographic and demographic
B) customer type and geographic
C) customer sales volume and product
D) industry and demographic
E) product and customer type