Which of the Following Is an Example of a Direct

Multiple Choice

Which of the following is an example of a direct cost for a company like Kellogg's that produces several different kinds of cereal?

A) a publicity event in which Kellogg's sponsors a NASCAR automobile
B) point-of-purchase displays for Kellogg's products
C) a series of magazine advertisements for Kellogg's Special K brand cereals
D) the salaries paid to the company's brand managers
E) the Kellogg's plant in Michigan