Why Do Misdirected Marketing Efforts Occur

Multiple Choice

Why do misdirected marketing efforts occur?

A) A vertical organizational structure prevents information from reaching the executive level.
B) Management lacks standards for determining how much should be spent on marketing.
C) Management experiences information overload.
D) Management relies on trend analysis and computer simulation for developing forecasts.
E) Any of the above can result in misdirected marketing efforts.