Assume the Goal for Spalding Is to Maintain Market Share

Multiple Choice

Assume the goal for Spalding is to maintain market share in the health fitness equipment business. Which of the following describes an appropriate new-product strategy for the company?

A) Adopt environmentally-safe packaging.
B) Raise its product prices by 10 percent.
C) Introduce portable exercise equipment that can be used anywhere and at anytime.
D) Develop a treadmill that directly competes with Nordic Track.
E) Reduce the number of products it now manufactures.