Which of the Following Describes One of the Biggest Problems

Multiple Choice

Which of the following describes one of the biggest problems in the brand-manager system?

A) Brand managers never work with existing products.
B) A brand manager's duties are limited to selling and sales promotional work.
C) Brand managers report to vice-presidents of marketing, production, and quality control.
D) Brand managers are given great responsibility without the corresponding authority.
E) Brand managers have both line and staff authority over the sales force.